Africa and Europe
Research Read on Both Continents
Businesses in Africa and Europe increasingly build together, through investment, trade, partnerships and the founders and families who live between the two. Our research gives readers on each side an accurate picture of the other.
Who Reads Our Research
In Africa
- Founders and leadership teams building businesses meant to outlive them
- National football federations, CAF and the regional bodies
- Institutions shaping their sectors
In Europe
For European companies entering African markets, our research offers an accurate picture of the businesses, sectors and institutions they will work with.
- Companies working with African partners, distributors and suppliers
- Investors and development finance institutions backing African businesses
- Business associations connecting the two continents
Across Both
Next-generation successors and diaspora founders who carry businesses between Africa and Europe.
Questions We Are Asking
We benchmark against peers in Africa, Europe and beyond, sharing insights that help readers on each continent understand the other, including where each continent already leads.
–What Do Foreign Investors and African Businesses Miss About Each Other?MonTrailRESEARCHWhat Do Foreign Investors and African Businesses Miss About Each Other?
–What Can Africa’s Legacy Builders Learn From the Mittelstand?MonTrailRESEARCHWhat Can Africa’s Legacy Builders Learn From the Mittelstand?